As Seen On: BOSS FW23 X Lee Minho & Gigi Hadid – HÅG Capisco Puls

Futuristic Form Meets Fashion: HÅG Capisco at BOSS FW23

At Milan Fashion Week, BOSS redefined the runway with “Techtopia”, a vision of the future where fashion meets innovation. Set inside the Allianz MiCo, the show brought together robotics, sleek glass office pods, holographic assistants, and a curated set of design elements—including the HÅG Capisco Puls White Edition, a standout piece in the futuristic workspace aesthetic.

Amid this sensory spectacle, a star-studded cast took the stage: Lee Minho, Gigi Hadid, Naomi Campbell, Khaby Lame, and Anthony Joshua all walked the show, embodying the theme of power, control, and presence in a digitized world.

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The Capisco Cameo

Amongst the chrome desks and kinetic set design, the Capisco Puls appeared not as a prop, but as a visual statement. Its iconic saddle shape, sculptural silhouette, and white-on-white minimalism aligned seamlessly with the BOSS narrative—reimagining what a workspace could look and feel like in the future.

Sustainable Design on the Global Stage

Designed by Peter Opsvik, the Capisco Puls chair is made with up to 38% recycled materials. It represents a new era of workspace design—one that values movement, sustainability, and visual strength. Its inclusion in the BOSS FW23 set affirms its status not just as a piece of office furniture, but as part of a global design conversation.

🎥 Watch the Runway

See the full show: BOSS FW23 – “Techtopia”

Project Gallery

Take a closer look through more images from this project to see how every detail comes together. From layout to final touches, explore how each element enhances the space and brings the vision to life!

Highlighted Products

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HÅG Capisco Puls 8020 | Black – Soft Maroon Leather on Black

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HÅG Capisco Puls 8020 | Blueberry on Silver

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HÅG Capisco Puls 8020 | Sand on White
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HÅG Capisco Puls 8020 | Moss on White

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HÅG Capisco Puls 8020 | Black on Black

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HÅG Capisco Puls 8020 | Rosehip on White

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